What is Personal Branding Photography?

So what is personal branding?

Personal brand photography is the art of using high quality images and visuals to tell the story of your brand and business.  It is a quite a new field but savvy business owners and entrepreneurs are realising the importance of professional looking images and consistent looking visuals when it comes to promoting and marketing themselves.

People don’t just want to see what you sell, they want to see you and Personal Brand Photography is all about showing the face behind the brand and your story. Your personal brand is what sets you apart from the crowd as it focuses on your personality.  What makes your business unique is You ! People want to know Who you are, What you do, and Who you serve. 

A brand photographer doesn't just show their business or products, they tell a story of who that brand is.  

It is more than just a commercial generic headshot, it’s more than just a logo!  

Why is Brand Photography important?

In this social media/digital world today, it’s a must to show up online in order to stand out from a saturated market. Images that showcase you and your brand are vital to establish yourself as an expert in your field. 

Having a set of strong professional images that have the right impression and the right tone is so crucial.  

Lots of small businesses are turning themselves into brands to create a more powerful presence. Branding itself is essentially the ongoing process of establishing an impression in the minds of others to ensure that all the messages you put out there are in line with your brand values, your mission and are exactly what your ideal clients want to hear, see and what attracts and appeals to them.

The visual images that your client’s see online of your brand may be the first experience your client will have of your business - so you need to make sure it’s great.

How can it help develop my brand?

Having a Personal Brand Shoot enables you to have creative images which have a purpose, a concept and most importantly tell your story. We all know that people invest and buy from people they know, like and trust. We all find it difficult to find images to post daily that are in line with your business and brand, therefore having a bank of on brand, current images takes away that daily scrabble and pain.

Strong images help attract your ideal clients and will help encourage engagement with your ideal clients.

Having professional images helps you market and advertise your brand and business and positions you as an expert in their field.  It gives you a polished professional feel to your business and reassures your potential clients.

Where can I use my Brand Images? 

Our goal as photographers is to create a bank of varied, appealing, completely on brand images that have a consistent look, feel and tone so business owners can pull from that bank and use the images for all your on and offline requirements.

Through a brand shoot it enables you to get your story out there with the use of your very own images and enables you to shout about who you are, what you do and how you can serve your ideal clients. 

How nice would it feel to be able to post daily/weekly on Instagram, Facebook or Linkedin with consistent great looking images.  In addition your images can be used on your website, presentations or promotional products but all will be in keeping with your brand and high quality presence. 

How can I find a Brand Photographer?

You don’t have to use a professional photographer however if it’s vital that your images are sharp, well lit and catch people’s attention.  Don’t bother to post bad quality, or dark/grainy images (unless that is your style), as you need to be unique and stand out when people are endlessly scrolling.

Find a photographer that specialises in Brand Photography and can help establish exactly who your ideal client is and what images you will need to tell your story.  Any professional brand photographer will create a clear plan before the shoot as to what images you will create by discussing your brand, your values, your themes and the image you want to portray.  

Take a look on social media or ask fellow entrepreneurs for recommendations.  Make sure the photographer you use has a similar style that you like and the feel you want to give.  There is no point in booking a photographer whose images are moody and dark, when you prefer light, fun and airy.

If you want more information on Personal Brand Photography, take a look at my gallery - https://www.emmaboylephotography.co.uk/branding

I’m a Manchester based Brand Photographer and Commercial Photographer but more than happy to travel.

You can contact me on 07703773701 - or email https://www.emmaboylephotography.co.uk/contact